Social Media Tips to Amplify Your Conversion Rates
April 5, 2018
in Social Media
In the current marketing arena, social media is indispensable for any business looking to drive up sales. The platform is a magnet when it comes to drawing traffic and leads too. Notably, over 90 percent of marketers can attest to the fact that if used the right way, social media is a sure avenue for driving leads and amplifying your conversion rates.
As technology evolves, there is need to note that social media hacks that work magic aren’t static. The strategy that works for other industries or ventures isn’t necessarily the best for you. Before embarking on a given strategy, it pays to assess whether the tactic fits with the product or your brand. Any business owner who keeps up with emerging trends not only grabs a customer’s attention but is also in a position to score in terms of conversion. If you have been looking for the perfect result through these platforms, here are some hacks that enable social media to enhance your conversion rates:
The basic essence of social media platforms is to engage customers. By fostering the correct engagement approach, you are likely to create effective engagement with potential clients. It’s advisable to let your videos, content, shares, and posts work for you. If potential customers find your content repelling, it’s difficult to get them to convert. On the other hand, providing your audience with interactive content gives them a chance to understand you and your brand. It’s a definite way of building brand trust, customer loyalty, and long-term retention. Without these, your conversion rates are bound to fail.
Initiate Contests and Promotions
Whereas interaction on social media is critical, luring prospects creatively will eventually lead to more conversions. For instance, offers, freebies, and contests can generate tons of leads inadvertently. You only need to dangle prizes that are worth a customer’s efforts. Also, ensure that the prizes in question fit with the tastes and preferences of your targeted audience.
In the end, you end up attracting leads that convert consistently; you only need the right strategy for such contests.
- Bonus Tip: Make tweets, likes, shares, and retweets as additional tickets for entering into an alluring contest. This can draw significant numbers that may end up converting with little chances of bouncing
Let Video Work For You
Video is a favorite for potential clients regardless of the product/service in question. With videos on your social media timeline, you enjoy improved engagement and increased content sharing. For instance, Facebook and Twitter users are likely to go for video content. The persuasion of a video is 80 times more likely to encourage a customer to buy a particular product. Advertising through plain text or graphics on social media isn’t as compelling. The secret is to make the video catchy, not so long and to the point.
Provide the Right Message
Brand messages or any other messages broadcast through social media can reach to millions in the shortest time possible. When posting your brand messages, care should be taken not to go overboard. You cannot risk messages that threaten the brand as a whole. Reversing such a mishap can cost a lot of money, time and your reputation. If your target audience deduces the right message or brand intention, they are likely to convert quickly. If the message is ambiguous, exaggerated or unrealistic, it could knock down those conversions.
While spamming your target audience on social media is risky, timing your posts’ is equally crucial. The more your audience gets to see your messages, the more the higher the rate of engagement and conversion. There are hours you can leverage to attain high click-through rates. Reposting content at strategic times can lead to more interaction and increased conversions.
Use Savvy Share Buttons
One aspect that can boost your conversion rates is the ease of sharing your content online. Even though you have valuable content, it’s difficult to capitalize on it if visitors find it difficult to share such. Creative and accessible share buttons can do the trick. The more exposure you and your products enjoy, the higher the rate of conversions since your brand will be depicting authority and authenticity.
Partner With Authority Forums
Your social media feed needs to associate with other credible blogs and sites. By so doing, you will be relaying messages that you are in the same league with credible and genuine brands. Today, customers want value for their money and they will convert fast if they respect and trust your brand. If other big brands recognize your products and there is enough social proof, your conversions will shoot through the roof. Additionally, you need to exploit the psychological pull with your customers to drive conversions. If the social media content is emotive or empathetic, the results are likely to be positive. Remember a brand that generates goodwill will have an easy time getting customers to convert.
Leverage Social Proof/Reviews
For a potential customer, the decision to convert heavily leans on product trust. It’s advisable to invest more in product reviews instead of a product description. Providing straight, real-life accounts of past customer experiences with said products is important.
Apparently, customers are easily moved by positive testimonials or bad ones too. If you manage to show customers that your products are highly desired and used, it won’t be difficult to get conversions. Comparative social proof that shows why your products are better than the rest will help you attain the conversion you have been chasing.
Within the social media scene, hashtags can draw a huge number of potential buyers. However, being consistent is the perfect trick to ensure your conversions are always on a high octane mode. Don’t spam but make consistency the trick that keeps reminding your customers about your products. There is an imperative need to keep tabs on the content on your social media platform. This helps you to identify what works and what doesn’t as time goes. If you master these tricks and know how to boost engagement, converting beyond your wildest dreams will become an overnight reality.
Hopefully, this article was helpful in providing you with some new ideas that can help boost your conversion rates using Social Media.