The Importance of Website Design: 7 Vital Ways Your Site Design Impacts Your Bottom Line
Importance of Website Design: How Your Site Impacts the Bottom Line
Yes, it’s true – good design is fundamental to your website and the amount of traffic it receives. But the success of your website does not solely rely on aesthetic, there’s so much more to it.
Many business owners make the mistake of assuming that good design is just about making things look good. While this is not wrong, good web design should really be about website functionality.
To learn more about the importance of website design and how to turn website hits into meaningful conversions, this blog outlines it all.
The Importance of Website Design: Fundamentals of Success
The design of your website affects nearly every aspect of your business success. This may seem like a bold statement, but in today’s day and age, the necessity of a good website is immeasurable.
Your website is generally the first interaction new customers have with your business. And as the saying goes, first impressions last. To add to this, people are in a hurry these days, they want a website that works and works well.
So what aspects of good web design can have a direct impact on your website traffic and overall business success? Let’s take a look…
1. Does Your Website Boost Your Credibility?
When a new or returning customer lands on your website you want to create the impression of credibility and trust.
Translating a clear brand vision across all aspects of your business creates a sense of authenticity which implies credibility. Your website should be neat, functional, easy to navigate and clearly showcase your branding.
Simple Ways to Boost Credibility
- Provide a FAQs section which is useful to customers
- Arrange your website in a logical, user-friendly layout
- Always provide relevant articles, resources, and citations where necessary
- Provide links to outside sources of material where relevant
- Link your website to credible, high-traffic websites where possible
- Ensure your website is kept up-to-date as much as possible
Essentially, web design is about more than just looking good. Your website should be a place of real use for your customers!
2. How User-Friendly Is Your Website?
Depending on your customer demographic, the design of your website and what people enjoy will vary. But what won’t vary is the value of how user-friendly your website is.
No matter a customer’s age, a website that is over-crowded, cluttered, and complicated to navigate will turn customers away.
The best way to test the usability of your website is with invaluable tools such as User Testing, Google Analytics, and premium video hosting.
These tools collate site visitor demographics and their drop-off points and times from your website. Ultimately, this can help you build a better understanding of what’s working on your site and what’s not.
3. Does Your Website Turn Interest into Action?
Did you know that grocery stores are specifically laid out to encourage one desired behavior? Increased spending. They are arranged in a way that leads people deeper into the store for this purpose.
The same principle should be applied to your website design. It should peak customer interest and inspire action. How is this achieved? Give your customers the opportunity on every page of your site.
Provide contact details, a ”sign up” or ”add to shopping cart” action on each page to help turn interest into action.
4. Is Your Website Aesthetically Pleasing?
Yes, a website that looks good is important in today’s online world. In fact, some people may argue that it’s the most important aspect of web design.
A website that is aesthetically pleasing is usually uncluttered and simple, with the use of professional and high-resolution images.
To add to this, consistency across your website is key. It’s important that user navigation is the same across each page. Specific tabs and buttons should have the same design and be in the same place on each page.
This makes for easier navigation, which increases website usability and conversions.
5. Is Your Website Packed With Good Content?
In the world of SEO, good content is the most vital aspect of your website – over and above good design, some would say!
Without good, well-structured, keyword-specific content, your website is basically dead in the water in the great abyss of the internet.
It’s important to invest real time and energy in structuring, writing and laying out your content so that it’s readable and easily digestible for customers.
Another way to boost content on your website is by setting up a business blog. This way you can regularly update your blog, which helps to boost website credibility.
Make sure your business blog is centered on practical, industry-related advice that your customers can actually use. A blog that is unrelated to your business can actually do more harm than good!
Update it at least once every two weeks. A blog that is updated only once every few months simply looks like an unfinished project!
6. Does Your Website Have Too Many Distractions?
As mentioned previously, an overly complicated, cluttered website is a major no-no when it comes to successful web design. But you know what is else is distracting? Ads!
This is especially related to pop-up ads which appear once a customer has landed on your website. They are downright distracting and interrupt the usability of your website.
If you want to lose customer interaction fast, pop-up ads will do this. Website users of today want to navigate a website without delay or distraction, so keep it simple!
7. Will Your Website Design Lead to Sales?
The ultimate goal for any website is to promote your business, which leads to sales. There’s no use beating around the bush here!
But how can you be sure your website design will actually lead to sales for your business? Well, there are a few simple ways to determine this:
- Gain customer insight by conducting surveys, getting customer feedback and analyzing customer complaints
- Perform specific tests designed to increase business sales and achieve objectives
- Perform regular testing of your website- continue to analyze user feedback as your business develops
A website that looks good, works well, provides relevant content that is backed by reputable sources is bound for success.
Business owners should avoid getting caught up in the aesthetics and layout of it all, and design a website they’d like to use for themselves!
Top-Class Web Design with Versatile Business Strategies
Now that you have a clear understanding of the importance of website design, are you considering a web makeover?
Versatile Business Strategies is your go-to professional for all things digital marketing, web design, content creation, and SEO services.
Based in Regina, Saskatchewan, our full-service agency is here to take your website design up a notch! Get in touch today for a consult…